Ammar Basheir
Founder of Ammar Basheir Creative Studios (ABCS), Ammar’s design philosophy is rooted in storytelling. His deep respect for history, culture, architecture, and ecology informs his designs, allowing him to actualize his signature scenographic dreamscapes while still preserving the heritage and integrity of the space. His singular talent stems from his ability to fuse exceptional, hand-crafted artistry with new mediums and materials to boldly reimagine interiors and curate innovative experiences. Internationally recognized for his eclecticism, Ammar Basheir designs atmospheric spaces using the visceral language of the senses to build universal narratives across his extensive portfolio of projects.
Redefining Orange Economy through the Lens of Materiality
Basheir will be discussing, and defining, materiality as he sees it. The topic will focus on the tactile nature of different materials, both natural and synthetic, and the direct relationship between the myriad availability of both, including the opportunities and subtleties that arise through exploration, and the creative process. He will draw attention to the connection of empowering the makers and service providers in the creative economy, also known as “the Orange Economy” to highlight the ebb and flow of connection between products, people, craftsmanship and their stories. The lecture will present various depictions of work relating to the above, showcasing his philosophy to sustainable creative output and relevant global design, all the while contributing to a thriving Orange Economy.